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Branding & Rebranding

Give your business one clear, consistent look and message wherever a customer runs into it.

Over time most businesses end up with a few versions of their logo, colours that don't quite match between the van and the website, and a description of what they do that changes depending on who's asking. Branding & Rebranding settles that. We define the core elements — logo, colour, type, and the way you describe the business — and apply them consistently, whether we are starting fresh or tidying up an identity that has drifted.

The problem

An inconsistent brand makes an established business look smaller and less sure of itself than it is, and customers notice before they can say why.

How it works

  1. 01We review everything your brand currently appears on and note where it is inconsistent.
  2. 02We agree on the direction — a fresh identity, or a cleanup of what you have.
  3. 03We define the core elements: logo, colour, type, and how you describe the business.
  4. 04We apply them across your priority touchpoints — site, signage, profiles, documents.
  5. 05We hand over the source files and a short guide so it stays consistent.

Who it's for

Established businesses whose brand has grown piecemeal and no longer reflects them — trades and home services, clinics, firms, real estate, hospitality preparing for a website, a sale, or a bigger push.

Benefits

  • One version of your logo, colours, and type instead of several.
  • A consistent look from the van to the website to the invoice.
  • A single clear way of describing what you do.
  • Files and a guide so new material stays on-brand.

What's included

  • Audit of your current brand across every touchpoint.
  • Logo design or refinement, with colour and type selection.
  • A short written description and messaging you can reuse.
  • Application across your priority touchpoints.
  • Handover of source files and a one-page brand guide.